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ANSI/SCTE 118-1 2019
Program-Specific Ad Insertion - Data Field Definitions, Functional Overview and Application Guidelines
This document defines functionality associated with and the messaging used to control Program-Specific Ad Insertion. Program-Specific Ad Insertion is the scheduling and insertion of a Spot into a digital broadcast Program based on the program identifier passed in the SCTE 35 [1] Cue Message. The usage of specific data fields defined in SCTE 35 are defined in this document.
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The Society of Cable Telecommunications Engineers [scte]
The Society of Cable Telecommunications Engineers [scte]